Introduction to Market Research

Knowing and understanding your market is essential for good business planning, management and growth. This one-day workshop provides social enterprises to make informed decisions through effective market research. The workshop combines presentation with small-group discussion of research issues facing some of the participants and will also include a social enterprise market research case study exercise.

During the session participants will improve your knowledge and understanding of the market research process. This new knowledge can then be used by delegates to plan and deliver a research project for their own organisation e.g. assessing demand for new products and services, or help them manage the work of external researchers. 

For you if: 

• you need to undertake basic market research for your organisation
• you are likely to commission external organisations to conduct market research this on your behalf
• you want to undertake research about new products or services, or to support business planning or a funding application 

Fee:

This course is fully funded and there is no charge to participants